Nourison Home at Primoends – Home Decor to Go
Timeless Craftsmanship. Modern Living. Designed for Real Homes.
At Primoends – Home Decor to Go, we proudly present Nourison Home, a globally respected brand with over four decades of expertise in rugs, carpets, and thoughtfully designed home décor. Nourison Home is recognized for blending heritage craftsmanship, modern innovation, and everyday practicality, creating products that elevate interiors while standing up to real life.
From artisan-inspired area rugs and wall-to-wall carpet to lighting and home accents, Nourison Home offers stylish solutions for homeowners, interior designers, and commercial spaces seeking beauty, comfort, and lasting value.
Who Is Nourison Home?
Founded in 1980, Nourison began as an importer and wholesaler of fine hand-knotted rugs and has since grown into one of the most trusted names in the global home furnishings industry. Today, Nourison Home is known for combining traditional weaving techniques with advanced fiber technologies, resulting in products that deliver durability, comfort, and timeless design.
In 2023, the brand officially evolved into Nourison Home, reflecting a broader lifestyle vision that goes beyond rugs — focusing on complete, well-designed living spaces that feel personal, welcoming, and easy to maintain.
At Primoends, we curate Nourison Home collections that align with modern lifestyles while honoring the craftsmanship and integrity that have defined the brand for over 40 years.
Why Shop Nourison Home at Primoends – Home Decor to Go?
Primoends is more than a retailer — we are a destination for curated, high-quality home décor designed to simplify the way you shop and style your home.
When you shop Nourison Home at Primoends, you benefit from:
- A carefully selected range of authentic Nourison Home products
- Styles that suit modern, traditional, boho, farmhouse, and minimalist interiors
- Rugs and décor designed for easy placement, low maintenance, and long-term use
- Products made with responsible materials and sustainable practices
- A brand trusted by homeowners, designers, and hospitality professionals
Our mission is simple: deliver beautiful, functional home décor — ready to go.
Nourison Home Core Values
Tradition & Expertise
With over four decades of industry leadership, Nourison Home brings unmatched knowledge, craftsmanship, and design integrity to every product.
Innovation
Nourison Home continuously pioneers new weaving methods, fiber enhancements, and finishing techniques — including signature high-low pile designs, hand-carved textures, and patented weaves — that set their collections apart.
Responsibility
From sustainable manufacturing practices to low-VOC materials and ethical labor standards, Nourison Home is committed to protecting the environment, supporting communities, and treating all partners with respect.
Passion for Design
Every Nourison Home product is created with the belief that great design should be accessible, offering exceptional value without compromising quality or style.
Nourison Home Product Categories at Primoends
Nourison Rugs
Nourison area rugs combine visual impact with everyday performance. Available in wool, synthetic blends, viscose, and specialty fibers, these rugs are designed to complement a wide range of interiors while offering durability for high-traffic areas.
Popular styles include:
- Modern and contemporary rugs
- Traditional and Persian-inspired designs
- Boho, farmhouse, and transitional rugs
- Shag, textured, and high-low pile rugs
Nourison Home Rug Care & Maintenance Guide
Nourison Carpet
Nourison’s wall-to-wall broadloom carpet solutions serve both residential and commercial spaces, offering comfort, performance, and design flexibility across various budgets and applications.
Home Accents
Through global and modern influences, Nourison Home accents — including throw pillows and decorative textiles — add warmth, texture, and personality without overwhelming a space.
Lighting
Nourison Lighting features table, desk, and floor lamps inspired by Art Deco, modern industrial, and contemporary design, crafted to complement a wide range of décor styles.
Hospitality & Commercial Flooring
Nourison Home’s hospitality division provides premium carpets and rugs for hotels, corporate offices, and upscale commercial environments, setting a high standard for durability and luxury.
Designed for Real Life: Performance & Care
Nourison Home products are intentionally engineered to simplify care and maintenance. Many rugs feature easy-care fibers, stain-resistant properties, and low-VOC materials, making them suitable for families, pets, and busy lifestyles.
Professional cleaning is recommended for long-term care, and rug pads are encouraged to extend product life, enhance comfort, and protect flooring.
This thoughtful approach to performance ensures Nourison Home products remain beautiful for years to come.
Sustainability & Responsible Craftsmanship
Nourison Home is committed to reducing environmental impact through:
- Responsible material sourcing
- Low-impact dyes and finishes
- Advanced fiber technologies that improve durability and longevity
- Ethical manufacturing and community involvement
Their wool products are naturally low in VOCs, and production methods prioritize both environmental responsibility and consumer well-being.
Why Nourison Home Continues to Lead the Industry
Nourison Home’s legacy includes:
- Pioneering patented weaving techniques
- Expanding global manufacturing and distribution
- Collaborations with interior designers
- Consistently delivering best-selling collections decade after decade
This history of innovation and excellence positions Nourison Home as a brand consumers can trust — today and into the future.
Shop Nourison Home at Primoends – Home Decor to Go
Discover thoughtfully designed rugs, carpets, lighting, and home accents that bring comfort, style, and authenticity into every space. At Primoends, we make it easy to shop Nourison Home online with confidence.
Elevate your home with timeless design — delivered with Home Decor to Go convenience.