About Sanderson Group
Shop Sanderson Design Group – Luxury British Home Décor Now at Primoends
Primoends – “Home Decor to Go” proudly brings you the timeless elegance of Sanderson Design Group, a leading name in luxury British interior furnishings. Known for exquisite designer wallpapers, high-end fabrics, and heritage patterns, Sanderson Design Group blends historical craftsmanship with modern sophistication.
Whether you’re redesigning a room or enhancing a space with statement décor, our curated collection from Sanderson Design Group makes it easy to bring refined British design into your home — with the convenience and style Primoends is known for.
A Heritage of Design Excellence Since 1860
Founded by Arthur Sanderson, the company began by importing luxurious French wallpapers into Britain and soon evolved into a premium manufacturer. Today, the brand holds a Royal Warrant, a mark of excellence signifying service to British Royal Residences since 1924.
In 2020, the company rebranded as Sanderson Design Group, unifying its prestigious portfolio under one name — and reinforcing its status as a design powerhouse in the world of luxury home décor.
Explore Our Sanderson Design Group Brands at Primoends
Primoends offers access to Sanderson Design Group’s six iconic interior brands, each with a unique voice and artistic legacy:
- Sanderson – Quintessential English charm with iconic floral wallpapers and countryside-inspired fabrics.
- Morris & Co. – Authentic Arts and Crafts patterns from the visionary William Morris, celebrating natural beauty and intricate detail.
- Zoffany – Opulent, culturally rich designs inspired by global art, architecture, and history.
- Harlequin – Vibrant, contemporary wallpaper and fabric collections for bold, expressive interiors.
Premium Manufacturing & Craftsmanship
Every product we feature from Sanderson Design Group is backed by exceptional manufacturing:
- Anstey Wallpaper Company – World-class wallpaper printing serving global markets.
- Standfast & Barracks – Renowned for high-quality fabric printing with over a century of textile heritage.
Design Archives & Licensing
Sanderson Design Group’s design archive is a living treasure trove of over 160 years of art and design history. This resource continually inspires new collections while keeping the brand’s rich legacy alive.
Additionally, through exclusive licensing, their designs appear on a broad range of lifestyle products — and Primoends brings these exclusive patterns directly to you.
Why Shop Sanderson Design Group at Primoends?
- Fast, convenient shopping with “Home Decor to Go” philosophy
- Authentic designer home décor, sourced directly from global heritage brands
- Curated collections perfect for DIY decorators, interior designers, or stylish homeowners
- Competitive prices on premium-quality wallpapers and fabrics
- Quick shipping, top-tier service, and a seamless online experience
Bring Home British Design Royalty – Shop Sanderson at Primoends Today
Elevate your home with the timeless elegance of Sanderson Design Group. Whether you're looking for floral wallpaper, designer fabric, or signature British prints, Primoends makes luxury home décor easy, fast, and affordable.